Upper Iowa University is a pioneer institution from America's Heartland providing quality undergraduate and graduate degree programs to the global community at the residential campus in Fayette, at numerous satellite learning centers in the U.S. and overseas, and through distance education.
The purpose of a marketing major is to build on the foundation of the business core by enabling the learner to apply marketing theory and principles as well as to research and critically evaluate marketing implications of current events, emerging trends and changing perspectives in the international marketplace.
The marketing major consist of 60 semester credits, including the business core of foundation courses. To learn more about this program, complete free information request form.