Bachelors in Business in Marketing

College/School: University of Phoenix Online

University of Phoenix is the largest accredited private university in North America. Classes are designed to fit any schedule, allowing busy adults to earn their certificate, bachelor's, master's or doctoral degree in whatever way is most convenient; on campus, online, or through a combination of both.

Marketing managers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise. The Marketing Major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands in different countries and cultures.

The marketing major includes a foundational marketing course upon which further study in the areas of buyer behavior, advertising, marketing research, and international marketing is based. Request more information about this degree program.

Program Description

College/School: University of Phoenix Online
Category: Marketing
Degree: Bachelors Degrees
Language: English
Accreditation: University of Phoenix is accredited by the Higher Learning Commission and is a member of the North Central Association.