Prepares students for entry-level employment and career advancement in firms that emphasize the sale and marketing of products and services to consumers, businesses, and industries. Students choosing the sales and marketing emphasis may pursue opportunities in sales management, advertising, and marketing research, or among any of the myriad careers impacted by consumer behavior. To survive in today's competitive marketplace, successful organizations nationwide employ numerous sales and marketing professionals to manage the production, pricing, distribution, and promotion of goods and services.