Master of Arts in Business Communication in Leading the Customer-Driven Organization

College/School: Jones International University

The best and brightest leaders in any organization share one common secret: If you take care of your customer, success will follow. Despite most companies claim that they are customer-centered, most organizational structures are, in fact, product-driven. But times are changing. This specialization examines the paradigm shift in business assumptions about the customer and enables you to implement important structural changes designed to meet the needs of your organizations customers - both external and internal. You also will gain highly relevant and valued practical knowledge on positive leadership and how it functions in relation to the customer. Students pursuing this specialization will:

Learn how to assess customer needs and expectations and develop customer-driven goals, strategies, and standards as they contribute to a company's bottom line.
Apply effective leadership strategies and coaching to a variety of contexts, whether you work in teams, in front of a large audience or in situations of crisis or conflict.
Identify, evaluate, and respond effectively to the socio-economic, political, cultural, environmental and competitive forces pushing firms and industries to become global.
Direct the corporate communication of an organization, including designing a comprehensive communications plan to disseminate key messaging within a diverse environment.

Who should enroll: Business leaders and those seeking positions of leadership and influence within customer-centric organizations will find this degree program especially valuable. Typical students include CEOs, COOs and other executives who seek to empower their sales and service teams, global or international sales directors, director of sales and service, territory sales directors as well as sales and/or service managers, as well as those aspiring to such positions. The expertise gained from this progressive specialization can be applied to any field or industry that has internal or external customers.