Master of Arts in Business Communication in Entrepreneurship

College/School: Jones International University

Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. Students in this program will:

Develop skill sets required of accomplished leaders to effectively initiate and manage change.
Write a business plan and develop a comprehensive marketing plan.
Test a business concept through feasibility analysis.
Understand the value proposition of telecommunication technologies in enterprise and learn how to utilize this resource to build a business.
Evaluate opportunities for new ventures.

Who should enroll: Ideal for business students and busy communications professionals who want to establish their own consultancy or small business, this degree program offers you the opportunity to learn theory and best practices and apply them to your own professional environment. Others who will find this degree valuable are potential entrepreneurs, consultants, managers, new business developers and directors who wish to develop in this direction.