The emphasis is on preparing students to develop skills in marketing research methodologies, e-marketing, and customer relationship management. Students can also learn how to adapt marketing strategies to international and global levels. This career-focused MBA program is designed to help students learn real-world skills like developing marketing plans and creating surveys.
Students can earn two resume-enhancing Professional Certificates as they progress through the program: Business Administration and Marketing Management.
Students who complete the MBA with a concentration in Marketing can pursue career opportunities in brand management, commercial marketing, business development, marketing communications (IMC), marketing program management, and many other in-demand fields.