AIU Online's Bachelor of Business Administration in Marketing degree provides an outstanding foundation for students wishing to advance their current careers in marketing or start entirely new ones. The online Marketing degree program combines a core education in business with liberal arts studies and then focuses attention on specific aspects related to various careers in the field of marketing.
Upper level courses provide in-depth studies of business and management in addition to marketing-specific topics. Some of the upper level courses included in the Marketing BBA degree include:
Marketing Management Concepts
Marketing Research and Buyer Behavior
Advanced Topics in Marketing
Global Strategic Management
Decision Making
Economics in a Global Environment
Concepts in Organizational Behavior
Statistical Analysis
Managerial Accounting and Organizational Controls
Financial Management
If you are considering a career in marketing and want to advance your education, AIU Online's BBA degree in Marketing can help prepare you with a relevant, real-world education. Request Free Information on this degree program.